Domain Name Purchasing Strategy

domain name strategyMy first domain name purchase was HoustonRestaurants.com.  I went to the wrong domain registrar site, got snookered and paid way to much than I should have.  I meant to go to NetworkSolutions.com and instead when to Internic.net and paid $250.00 instead of $35.00.

I needed to not only be looking for great generic names to acquire but to my eyes open for everything I could find that a competitor in the same genre could use to gain market share.

Example:  Early on, I bought HoustonJOBS.com.  I also bought the .net, .org, .cc, .tv and .mobi.  I also purchased every combination of “Houston” and “jobs” I could find and afford.  Why?  So I would not have to compete against someone else with almost as good a name.

Another example:  I bought HoustonRestaurants.com and HoustonsRestaurants.com.  Then I bought HoustonCuisine.com, HoustonFood.com and HoustonDiner.com.  I finally ended up with over 30+ domains that I could use independently and link back to HoustonRestaurants.com with legitimate links.

This is not a link farm in that each domain is an actual site with a little different slant addressing the same issues. Essentially, owning the potential competition.

Domain Name After Market

Another great resource of domains exists in the “after market” or when people either forget or purposely choose to not renew good domain names.  Godaddy, Afternic, Snapnames and Network Solutions all offer tools to alert you when great domains in your area of business come available.

I can assist you with the creation of a  “Domain Name Strategy” along with a “Domain Management Policy”.  I will also actively watch your genre and advise you whenever a good domain is coming available.